Stunning Website Design
Mediasphere designs sites that meet your client’s needs. Our sites are intuitive and provide an impact statement to your clients. The designs are the start of a conversation with your client.
Effective website design needs to reflect the human experience. If you meet a new client you do not bombard them everything about your business – you simply provide them with a single sentence that lets them know what you do. If they show interest you provide them with the information they need. A website fails if you focus on your products and services. Imagine you are the client – your designs must give them the information they need. We understand that your prospective clients will view your website for less than 3 seconds. They demand to know what you offer instantly, therefore the design of your site is critical. We coach our clients to ensure that the initial design invites clients to stay and explore their products and services.
Mediasphere’s Principles of Website Design
Creation of a Focal Point
Focal points are an important part of design because you must plan the most important feature of your page. The use of design elements, vibrant colour and page position create a focal point that will attract the client’s eye. Page designs that do not present a focal point are busy sites that can confuse your client.
The Role of Whitespace
The use of whitespace, (empty space on your page) in the design of your templates is highly recommended. Whitespace can provide emphasis to a focal point and deliver balance to a design where the visitor is guided to key information. It is important to understand that whitespace can be any colour but is generally white, black or grey as these shades provide great contrast.
Design Balance
Design balance is essential. The wireframe or page structure is an important element of the design. Your page for example could be developed with the page structured into thirds or quarters with the design elements of content blocks placed strategically on the framework. Effective balance contributes to the accessibility and intuition of your site.
Design Elements
Design elements are the basic components of all design templates. Design elements include shapes, texture, lines, structures, colour, emphasis and contrast.
Design Flow
Design Flow is the visual path that guides the client’s eye through the page. Our designers use arrows, numbers, images, colours and design elements to create a natural flow to move the client along a specific path.
Menu and Navigation
Intuitive navigation is an essential component of our web designs. The navigation is based on the build of an intuitive sitemap and includes page menus, drop-down features, breadcrumbs, talking navigation and left and right hand navigation.
Mediasphere – website design brisbane, website design gold coast, website design sunshine coast, website design queensland – www.mediasphere.com.au




Interesting Article. I like the idea of having a focal point to your designs. I would imagine that this would generally also be a call to action for the most part?
Agree that this is the call to action – if you can use a compelling design with a strong colour to attract the flow of the eye – your designs can have a positive impact on your marketing!